Every business, whether it is an insurance company or a manufacturer, an auto mechanic or service provider, goes through a process, a sequence of activities and steps to deliver it’s product or service.
If you repair cars, you need to pull the car into your garage, put it on the lift, lift it, remove the wheels or plugs or something, fix the problem and put it back together again.
To sell your services you need to make the cold call, discuss the project, write up the specifications, put it in a quote and deliver it to your prospect.
Every business is simply a sequence of many small events. Some elements are naturally faster. Some are naturally slower.
If you want to fix cars faster or if you want to get the quote out earlier – you need to fix the slowest part of the sequence. Your business can only operate as fast as the slowest part.
So, stop trying to speed everything up, because some parts of your sequence might already be moving quickly and smoothly Instead, observe your process, and figure out the slowest point in that process. What’s causing a bottle neck? What are you waiting too long for? Then, work on finding a way to get the car up on the lift faster, or to remove the wheels faster – improve whatever is the slowest step. This will optimize your effort and ensure you speed up the process, and your business.