Sabrina Starling PhD, PCC, BCC

Determine Your Best Use of Time and Make it Worth $10,000 an Hour

Daily I speak with business owners who are feeling pulled in too many directions by a growing business. It’s not just business. Many of us have family obligations, and want to take care of our health, too.


In a time when we are increasingly pulled in multiple directions, with our attention scattered and distracted by competing demands, our greatest asset, our mind, is at greatest risk.


Too often we are focusing on the wrong areas of our businesses–areas that have minimal impact on profitability. We end up spinning our wheels and throwing our hands up in frustration when we don’t get the results we want.


As my coach said to me, “There is no greater self-development program than entrepreneurship.” It’s so true. As our businesses grow, we are given the opportunity to grow. The mindset and habits that worked for us in the start-up phase of our business no longer work as our business hits new milestones.  We have to continually up-level our mindset and our habits, in order to make the best use of time.


Up-leveling how we value and use our time has a significant impact on the profitability of our business.


Even more importantly, we need to be clear on the outcomes we are seeking to attain with our businesses. I am a firm believer that work supports life, not the other way around.


Since I started my own business 13 years ago, I’ve been clear that my business needs to exist alongside my growing family, and serve my needs to be there for my family. That has meant figuring out my best use of time and running my business in about 25 hours a week. Having that parameter in place has made me a lifelong student of personal effectiveness and time management.


In recent years, there have been major breakthroughs within the realm of personal effectiveness. I’ve been helping my clients apply these breakthroughs in their lives and businesses. The results have been nothing short of amazing.


Using the best of what I know about our psychology, along with behavior-based research, I’ve been able to narrow this process down to a handful of powerful questions we can ask ourselves to determine our best use of time to have the greatest impact on our businesses (and our lives!).


I hope you will join me as I share all of this with you in my upcoming webinar: How to Make Your Time Worth $10,000 an Hour.


The bottom line … how and where we focus our attention in our business determines the profitability of our business – and the fulfillment we experience.

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Article written by :
Sabrina Starling PhD, PCC, BCC
Dr. Sabrina Starling, The Business Psychologist™, is a Provendus Growth Strategist Certified in both the Pumpkin Plan and Profit First. She is the author of the book How to Hire the Best and specializes in transforming small businesses into a highly profitable, great place to work. Dr. Starling recognizes that employee problems can be one of the biggest stumbling blocks for any business owner. With her background in psychology, and years of coaching small business owners to extraordinary results, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment—your employees. Catch her next Masterclass (her gift to you!) at Quickly Double Your Profit With Top Performing Employees.
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3 Responses to Determine Your Best Use of Time and Make it Worth $10,000 an Hour

  1. Donna Leyens Donna Leyens says:

    Thanks for this reminder, Sabrina! I do have a habit of trying to get the “little” things out of the way first, but then I find I have little time and even less energy for the bigger, more important things that I want to do for my business, and I put it off another day. I’m doing the $10 an hour tasks, instead of the $10,000 an hour work! Looking forward to learning even more on your webinar next week.

  2. That is such a good point! I catch myself doing that too sometimes. We need to reverse that — do the 10K/hour activities first.

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