Sabrina Starling PhD, PCC, BCC

Determine Your Best Use of Time and Make it Worth $10,000 an Hour

Daily I speak with business owners who are feeling pulled in too many directions by a growing business. It’s not just business. Many of us have family obligations, and want to take care of our health, too.


In a time when we are increasingly pulled in multiple directions, with our attention scattered and distracted by competing demands, our greatest asset, our mind, is at greatest risk.


Too often we are focusing on the wrong areas of our businesses–areas that have minimal impact on profitability. We end up spinning our wheels and throwing our hands up in frustration when we don’t get the results we want.


As my coach said to me, “There is no greater self-development program than entrepreneurship.” It’s so true. As our businesses grow, we are given the opportunity to grow. The mindset and habits that worked for us in the start-up phase of our business no longer work as our business hits new milestones.  We have to continually up-level our mindset and our habits, in order to make the best use of time.


Up-leveling how we value and use our time has a significant impact on the profitability of our business.


Even more importantly, we need to be clear on the outcomes we are seeking to attain with our businesses. I am a firm believer that work supports life, not the other way around.


Since I started my own business 13 years ago, I’ve been clear that my business needs to exist alongside my growing family, and serve my needs to be there for my family. That has meant figuring out my best use of time and running my business in about 25 hours a week. Having that parameter in place has made me a lifelong student of personal effectiveness and time management.


In recent years, there have been major breakthroughs within the realm of personal effectiveness. I’ve been helping my clients apply these breakthroughs in their lives and businesses. The results have been nothing short of amazing.


Using the best of what I know about our psychology, along with behavior-based research, I’ve been able to narrow this process down to a handful of powerful questions we can ask ourselves to determine our best use of time to have the greatest impact on our businesses (and our lives!).


I hope you will join me as I share all of this with you in my upcoming webinar: How to Make Your Time Worth $10,000 an Hour.


The bottom line … how and where we focus our attention in our business determines the profitability of our business – and the fulfillment we experience.

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Article written by :
Sabrina Starling PhD, PCC, BCC
Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. Tap the Potential specializes in transforming small businesses into highly profitable, Great Places to Work! Never one to accept status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients' growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world's leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths. With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment — your team members. Visit Dr. Sabrina and the Tap the Potential Family at While you’re there, be sure to check out all the great resources, including Dr. Sabrina’s most in-demand webinar, How to Make Your Time Worth 10K an Hour.
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3 Responses to Determine Your Best Use of Time and Make it Worth $10,000 an Hour

  1. Donna Leyens Donna Leyens says:

    Thanks for this reminder, Sabrina! I do have a habit of trying to get the “little” things out of the way first, but then I find I have little time and even less energy for the bigger, more important things that I want to do for my business, and I put it off another day. I’m doing the $10 an hour tasks, instead of the $10,000 an hour work! Looking forward to learning even more on your webinar next week.

  2. That is such a good point! I catch myself doing that too sometimes. We need to reverse that — do the 10K/hour activities first.

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