Sabrina Starling PhD, PCC, BCC

5 Keys to Maximizing Employee Productivity

Prov Blog 111513

Growing your rural business requires hiring and keeping great employees who are motivated, resourceful and highly productive. A team of mediocre, partially engaged, somewhat productive employees is the slow kiss of death for a small business.

Let’s face it, most business owners are highly skilled and knowledgeable about the product or service their business provides, but when it comes to dealing with people, most owners don’t happen to have a graduate degree in psychology. If employee problems are keeping you awake at night, rest assured, you are not alone!

Many businesses struggle to keep employees engaged, motivated, and doing their best work.  Payroll is often the company’s biggest expense. Unfortunately, businesses don’t always get what they pay for when it comes to the investment they make in employees.

Here are 5 keys to maximizing employee productivity:

#1: Do the work ON yourself and your business before hiring. The following are important questions to ask and answer before you hire:

 – What are your Immutable Laws? In other words, what do you value so strongly that you won’t compromise?

 – What is your Why?

Why do you do what you do?

 – Who you do it for (i.e., your Ideal Client)?

 – How does what you do for your Ideal Client or Customer make their life easier or better?

 – How will this role that you’re hiring for serve your Ideal Client?

 – What are the accountabilities of the role?

 – What tangible results are you looking for from the employee in this role?

 – What personality strengths are important to do the job exceptionally well?

#2: Increase the number of good applicants you receive

– Build your network of A-Players and those who are connectors with A-Players.

– Stay in touch with your network, regularly adding value so you stay top of mind and become thought of as an “employer of choice” in your network.

– Whenever possible, recruit from your network.

#3: Improve Your Hiring Process so that you Employ a Higher Percentage of A-Players

Imagine telling your applicants that they have the opportunity to join a team of other A-Players. This makes your business very attractive to A-Players who likely experience a lot of frustration in a job where they carry the burden for under-performing employees.

Unfortunately, the typical business owner hires a high performing employee only 25% of the time. That means that the 75% of employees hired turn out to be poorly suited for their job.

Mis-hiring is expensive!

Hiring the wrong entry-level employee costs a business between $5,000 and $7,000 after just 3 months, according to the US Department of Labor. Mis-hiring a supervisor who makes $20,000 per year costs you approximately $40,000.  Hiring the wrong $100,000 per year manager will cost you about $300,000. Add to this the hidden costs of decreased employee morale across your team, lost business, and dissatisfied customers and you’re business is losing bucket loads of money from mis-hiring.

A great resource for improving your hiring is the Topgrading Process developed by Dr. Bradford Smart.

#4: Coach Better

A-Players are easy to coach. Coaching brings out the best in your A-Players. The better you coach, the more you get out of you’re A-Players. If you don’t feel confident in your coaching skills, seek out a coach who specializes in training small business owners to be better coaches.

#5: Support Ineffective Employees in Moving On

When you identify employees who are not performing well, find a different role in your business that is a match for their strengths, or support them in moving on to find a job that is a better fit for them. They will be much happier, and so will you!

Remember, if you are continually networking to connect with A-Players, it’s much easier to let a poor performing employee go.

Article written by :
Sabrina Starling PhD, PCC, BCC
Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. Tap the Potential specializes in transforming small businesses into highly profitable, Great Places to Work! Never one to accept status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients' growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world's leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths. With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment — your team members. Visit Dr. Sabrina and the Tap the Potential Family at www.TapThePotential.com. While you’re there, be sure to check out all the great resources, including Dr. Sabrina’s most in-demand webinar, How to Make Your Time Worth 10K an Hour.
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One Response to 5 Keys to Maximizing Employee Productivity

  1. Rodrigo Laddaga says:

    Great ideas Sabrina! definitely one of areas where small business don’t look or put enough attention is on hiring the correct people. The consequences of this are huge!!! huge!!! the time, the money, the moral, etc. etc. But reality is that almost every small business owner don have a process or technique to hire A players employees. I have seen myself with our own clients how a business is transform once that a small business implements the right process to recruit people.

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