Donna Leyens

Define Success to Achieve Success

Success! It’s a word that gets thrown around quite a bit. Google the words “Business Success” and you get 1.23 BILLION results. (No, I’m not joking.) And yet, the definition for success is not only different for each person and each business, but more and more we are hearing a call for a general re-thinking and re-definition of what it means to be successful.

In order to truly BE successful, you must define what success means for you. Once you define it, each decision you make in your business and your life can be made with that definition in mind. If something is not in line with your success definition, the answer is no. If it will move you towards that definition, then go for it!

For example, perhaps your definition of success involves growing your business to a certain revenue level, or number of employees. Perhaps success for you means selling your business for a large amount of money, while for someone else it means having a thriving business to pass down to your children, and for another, it means making enough to pay the bills while enjoying lots of time with your family. Perhaps you will know you’re successful when you achieve status and recognition. Or power and influence. The list goes on.

The key is to be crystal clear about what success means to you, and not to chase someone else’s idea of success. Once you are clear about what you want to achieve, you can set your priorities accordingly.

Webster’s New World Dictionary defines success as “the gaining of wealth, fame, etc.” But in her latest book, “Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder,” Arianna Huffington, founder of the Huffington Post, suggests that this definition of success is not only misguided, but that “our relentless pursuit of the two traditional metrics of success – money and power – has led to an epidemic of burnout and stress-related illnesses, and an erosion in the quality of our relationships, family life, and, ironically, our careers.” After collapsing from exhaustion in 2007, she realized that she needed to redefine success for herself, and accordingly, she changed the way she ran her company and the way she lived her life. Among other things, she added nap rooms to her company offices, and now takes regular “digital detox” days on the weekends.

I recently attended the Mom Grows a Business Conference  where Traci Bild, founder of Bild & Company and the Get Your Girl Back Movement, spoke about how to achieve success on your own terms. She told the audience that while she doesn’t believe you can have IT all, you can define YOUR all, and then build your goals around that definition. Set your priorities based on what your ALL, your definition of success, is, own those priorities without guilt, and you are on your way to a  truly successful business and life.


Article written by :
Donna Leyens
Donna Leyens is an entrepreneur, a Certified Professional Business Coach, and has an MBA in Finance and Entrepreneurial Studies. She is the co-founder and President of Provendus Group, a team of business strategists who use cutting edge business techniques to help entrepreneurial companies that have stopped growing, to break through the plateau and start expanding again.
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4 Responses to Define Success to Achieve Success

  1. Donna Leyens Donna Leyens says:

    My own definition of success was something that I struggled with early on in my business, as I measured myself against everyone else’s expectations. Once I started to define my purpose and my “why” it became more clear. For me, success is more about how I impact other people’s lives and businesses, and less about the more traditional definition of success. I would love to get a conversation going here, and hear how YOU define success. Please share how and when you know you’re successful!

  2. Naldo says:

    For me the definition of success is “producing the result you want” let it be whatever your heart desire.

  3. James Dallke says:

    “Having and manifesting your own approval.”

  4. Success to me is enjoying the process and being satisfied with my result. Knowing I did my very best and didn’t leave anything on the table. It’s knowing I had a positive impact on my clients’ lives and contributed to their own success whatever that may be…when I do this the more traditional measures of success follow.

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