Sabrina Starling PhD, PCC, BCC

The Slow Kiss of Death for a Small Business

CustomerComplaints_ProvBlog_031314It’s the same problem, and I hear it over and over from small business owners. Quite honestly, I’m very worried for those of you struggling with this.

Here’s the problem: It seems so hard to find good-quality people to hire that you hang on to marginal employees just so you have a warm body doing some of the things you need done.

You know you’re not getting the best out of these employees. They don’t go the extra mile for your customers, even though you’ve had “that talk” repeatedly in staff meetings.  The truth is, they do just enough to get by. Plus, they often make mistakes that cost you lots of money in re-work. What’s worse….they may even be driving your best customers away. Ouch!!

Here is the harsh truth: If you continue to operate this way, eventually your business will die. Small businesses that hang on to too many marginal performers for too long fail.

That’s why it is an absolute MUST that you identify the right strategies for your business to find and attract A-Players. A-Players are resourceful. You can count on them. They find a way through and around problems, day in and day out. They go the extra mile for your customers. One A-Player can do the work of nine to twelve C or D Players.

Here are 3 Tips to Help You Attract A-Players to Work for You in 2015:

1) When an employee quits, keep the position open until you find an A-Player to fill the position. Don’t settle for a “warm body” just to fill the position. Instead, let your team know you want to hire a team player who is going to step up and help them. They will appreciate that and often are willing to pitch in until you fill the position. It may take some time to find the right person, but it’s worth it in the long-term.

2) Ask your best employees who they know who might be a good fit to work for you. A-Players hang together so it is very likely your best employees know other A-Players.

3) Have the courage to fire employees who repeatedly make mistakes, undermine team goals and have a poor attitude. Keeping these employees around will drive your best employees away and deter A-Players from applying for your open positions. Start building your reputation now as a “Great Place to Work!” In a year, you’ll be pleasantly surprised to see the quality of your applicants improving and hearing applicants say they chose to apply with you because of your reputation as a great place to work.

Yes, you can attract A-Players, even if you are in a rural area. I’m here to help you if this is a priority for you in 2015.

How would you like my PERSONAL mentoring to attract your next golden A-Player employee? I’m going to be taking 10 committed business owners on a journey to discover the hidden opportunities to attract their next A-Player.

Check out the details here and find out how you can be one of the lucky ten that I GIFT with a private Strike the Gold Business Breakthrough Session.

Article written by :
Sabrina Starling PhD, PCC, BCC
Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. Tap the Potential specializes in transforming small businesses into highly profitable, Great Places to Work! Never one to accept status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients' growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world's leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths. With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment — your team members. Visit Dr. Sabrina and the Tap the Potential Family at While you’re there, be sure to check out all the great resources, including Dr. Sabrina’s most in-demand webinar, How to Make Your Time Worth 10K an Hour.
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