I recently read the Go-Giver, a short book that packs a powerful message. The book is written as a parable by Bob Burg and John David Mann. In today’s world, where it seems that many people are out to maximize their own benefit first, the authors of this book set forth a philosophy that is the exact opposite of that approach, but completely in line with my own.
Using their “Five Laws of Stratospheric Success,” Burg and Mann illustrate how helping others be successful, meeting other people’s needs, even benefiting a competitor (if it means helping a customer with something you cannot provide) ultimately lead to long-term success for you. If you have an attitude of giving to others, it will come back to you multi-fold.
For some, the Go-Giver might seem a little too nice and neat, with all the plot lines tied up in a bow by the last page. You might wonder, does reading such a story really lead anyone to believe that this attitude can lead to ultimate success? I hope so!
Every business is in the service business because every business is run by people. Products and services that companies buy and sell often tend to look alike. It is the interaction with the company, and the service that individual customers receive that often makes the difference, setting one business apart from the other.
How one feels about the transaction is just as important as the transaction itself. When you are doing business with a company, would you rather deal with a go-getter or a go-giver? When someone is doing business with your company, what feeling do they walk away with? Never forget, it’s how you make them feel that they will remember!
I read this book after a new business acquaintance, Rob, sent it to me. Through his act of sending me the book, Rob has shown me an example of Go–Giving. I am now always on the lookout for Go-Giving opportunities.
Do you believe in the go-giving philosophy? What can you Go-Give today?