Category Archives: Marketing Strategies

Boost Your Profits with Niche Strategy

Profitable Target Market

There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does … Read more

How to Eliminate Your Business Competition

Have you ever had a crisis of confidence? You know what I mean – the kind where you look at all of your competitors, and you secretly think, I’m good, but I’ll never be as good as they are, or … Read more

Two Ways to Discover What Your Prospective Customers Really Want

During a recent MSNBC interview with Kat Cole, the Group President of Focus Brands and COO of its subsidiary, Cinnabon, she mentioned three business rules she always follows. Kat is credited with turning Cinnabon into a billion dollar brand, so … Read more

How to Offer Exactly What Your Customers Want to Buy

  There’s a lot of noise out there.  As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, … Read more

5 Keys to Magnetize Your Marketing and Attract Your Best Clients

Does this sound familiar? You’re doing all the right things. You’re on all the social media sites, you blog, you have a stunning website, you get great customer reviews, and your product or service is top notch. You’re exhausting yourself … Read more

How to Anticipate and Ride the Wave of Consumer Demand

You have heard the rallying cry before: find your market niche, create a unique offering, target your efforts to grow your business. As a matter of fact, you’ve heard it from me! This is a proven strategy for extraordinary business … Read more

5 Elements of Super Effective Public Speaking

Does anybody really listen when you speak? Whether you are having a one on one sales conversation, or delivering a keynote speech in front of hundreds of people, your primary goal is to be heard, get your point across effectively … Read more

Crucial Information: Why You Must Know Who Your Top Clients Are

Does your business offer an amazing product or service, but for some reason, nobody cares? Are you doing all of the “right” things when it comes to marketing, but you’re not getting the traction you expect? If this sounds all … Read more

5 Major Branding Mistakes that 98.9% of Entrepreneurs Make

#1- They don’t understand branding It’s easy to make major branding mistakes when you don’t really understand what branding IS. With an “I’ll get to this once I’m successful and can afford a designer” attitude, most entrepreneurs have little to … Read more

How to Create a Niche for Higher Profits

We have talked about the benefits of creating a niche for yourself in previous blog posts (3 Powerful Reasons to Get Over Your Niche Phobia). Many small business owners are open to it in theory, but resistent to it in … Read more

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