Category Archives: Business Growth

The Laws that will Grow Your Business

rules of business

Defining and declaring your Immutable Laws can make your business, and not knowing them can break your business. According to Mike Michalowicz, author of The Pumpkin Plan, “Immutable Laws (are) the unbreakable rules you follow that serve as the spine … Read more

Identify Your Top Clients and Unique Offering for Explosive Growth

Top Client

In my last post I talked about the importance of Finding Your Sweet Spot for Business Growth. Today I’m going to take a deeper dive into two elements of your Sweet Spot: Your Top Clients and Your Unique Offering, and … Read more

Find Your Sweet Spot for Business Growth

Your business sweet spot

“The main difference between you and an aspiring giant pumpkin farmer is that you already have your best seed, you just have to find it.” Mike Michalowicz, The Pumpkin Plan If you want to grow a giant pumpkin, you need … Read more

You Don’t Want to be THAT Guy: The Power of Creating Your Vision

“You don’t want to be that guy, Mike.” This is the opening sentence in the book, “The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field” by Mike Michalowicz. “What guy?” Mike asked. “That old guy … Read more

Are You Ready for Extraordinary Business Growth?

Dear Entrepreneur,   Let’s pretend you’re in the market for a good pumpkin. At the local pumpkin patch you spot it – the biggest pumpkin you’ve ever seen. As you walk over to it, you don’t even see the other … Read more

Boost Your Profits with Niche Strategy

Profitable Target Market

There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does … Read more

How to Make Any Business Scalable

If you want to grow your small business, your concept must be scalable. In other words, you have to be able to produce your product or service over and over again without dependence on any one person. Yes –that even … Read more

Two Ways to Discover What Your Prospective Customers Really Want

During a recent MSNBC interview with Kat Cole, the Group President of Focus Brands and COO of its subsidiary, Cinnabon, she mentioned three business rules she always follows. Kat is credited with turning Cinnabon into a billion dollar brand, so … Read more

How to Offer Exactly What Your Customers Want to Buy

  There’s a lot of noise out there.  As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, … Read more

5 Keys to Magnetize Your Marketing and Attract Your Best Clients

Does this sound familiar? You’re doing all the right things. You’re on all the social media sites, you blog, you have a stunning website, you get great customer reviews, and your product or service is top notch. You’re exhausting yourself … Read more

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