How to Find Your Unique Offering and Stand Out

unique offering

Seth Evans had an ordinary business doing freelance video production for local businesses. The competition was tough, and differentiating his business was even tougher. After all, everyone in the industry claimed to be “the best.” He wasn’t excited about his … Read more

How to Get Clients and Prospects to Listen to You

I hear versions of the following complaints from business owners all of the time, perhaps you can relate:   “I’ve been putting my marketing message out there, doing everything I’m supposed to, but no one is responding. I’m on every … Read more

Build Your Business Confidence


Fear of failure is the enemy of confidence When a business owner feels stuck and can’t move forward, external factors might appear to be the cause, but if we really get real, when we dig down deep, it’s the internal … Read more

Give Away Your Secret Sauce to Attract More Business

Big Idea Secret Sauce

Whaaat? Isn’t Rule Numero Uno in business to hide your secret sauce so no one can copy you ? After all, if I give away my secret sauce, why would anyone buy from me? They can just do it themselves. … Read more

Turn Your Top Clients Into Raving Fans

turn your clients into raving fans

“If you want your top clients to know how much you care about them, you’ve got to do something to let them know you value their business and want to see them succeed.”  Mike Michalowicz, The Pumpkin Plan A few … Read more

How The Pumpkin Plan Method Creates Profitable Growth

profitable growth

    The Pumpkin Plan (by Mike Michalowicz) isn’t just about growth. It’s about profitable growth. After all, if your business is growing but so are your expenses, and you are not actually making money, what exactly is the point? … Read more

Let Your Bad Clients Go, Make More Money


One of the most controversial, and most powerful, elements of The Pumpkin Plan is to let your bad clients go. This is the step that gets the most resistance from business owners. It’s also the step that we get the … Read more

The Laws that will Grow Your Business

rules of business

Defining and declaring your Immutable Laws can make your business, and not knowing them can break your business. According to Mike Michalowicz, author of The Pumpkin Plan, “Immutable Laws (are) the unbreakable rules you follow that serve as the spine … Read more

Identify Your Top Clients and Unique Offering for Explosive Growth

Top Client

In my last post I talked about the importance of Finding Your Sweet Spot for Business Growth. Today I’m going to take a deeper dive into two elements of your Sweet Spot: Your Top Clients and Your Unique Offering, and … Read more

Find Your Sweet Spot for Business Growth

Your business sweet spot

“The main difference between you and an aspiring giant pumpkin farmer is that you already have your best seed, you just have to find it.” Mike Michalowicz, The Pumpkin Plan If you want to grow a giant pumpkin, you need … Read more