Boost Your Profits with Niche Strategy

Profitable Target Market

There are so many good reasons why small businesses should focus their offering on a clearly defined niche. One of the most compelling is that niche strategy not only helps you attract more clients like a magnet, but it does … Read more

How to Make Any Business Scalable

If you want to grow your small business, your concept must be scalable. In other words, you have to be able to produce your product or service over and over again without dependence on any one person. Yes –that even … Read more

5 Steps to Overcome Client Resistance

Overcome client resistance

Client resistance is frustrating. After all, they are paying us good money to advise them, they should listen to us! When someone says “no” to something we want them to do, our natural reaction is to try harder to convince … Read more

The Two Vital Keys to Success in Business

Bounce Back for success in business

The secret to success Do you know what it takes to grow a successful business- one that makes it over the inevitable bumps in the road, through the first five critical years, and on to become a thriving, profitable business? … Read more

Running a Successful Small Business Doesn’t Have to be Hard

As much as we love being entrepreneurs, there are a lot of things about running and growing a small business that are hard. Getting clients, dealing with clients, hiring employees, getting your employees to perform to your expectations, finding time … Read more

How to Eliminate Your Business Competition

Have you ever had a crisis of confidence? You know what I mean – the kind where you look at all of your competitors, and you secretly think, I’m good, but I’ll never be as good as they are, or … Read more

Two Ways to Discover What Your Prospective Customers Really Want

During a recent MSNBC interview with Kat Cole, the Group President of Focus Brands and COO of its subsidiary, Cinnabon, she mentioned three business rules she always follows. Kat is credited with turning Cinnabon into a billion dollar brand, so … Read more

How to Offer Exactly What Your Customers Want to Buy

  There’s a lot of noise out there.  As a small business owner, you might be struggling to attract more customers. You know you have something valuable to offer, but you can’t figure out why more of your prospective clients, … Read more

5 Keys to Magnetize Your Marketing and Attract Your Best Clients

Does this sound familiar? You’re doing all the right things. You’re on all the social media sites, you blog, you have a stunning website, you get great customer reviews, and your product or service is top notch. You’re exhausting yourself … Read more

Business Plan Templates Don’t Work – But Here’s Something that Does!

If the thought of writing a business plan makes you want to cry, swear a little, and then frantically search the internet for a free template that actually makes sense before giving up and cracking that bottle of tequila you’ve … Read more

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